The Company
Dr. Rami Hashish serves as the chief technological officer for pareIT. He has been retained as an expert witness on more than 1,000 occasions, examining injuries in sports, the workplace, motor vehicle, and aviation accidents.
Dr. Rami X YWS
With a goal to grow his social media presence, Dr.Rami aimed to make an impact while also connecting closely with a community he wanted to build.
IG Strategy: The 50/50 Split
As his Instagram strategy, we employed a 50/50 split where half was informative content full of medical facts that really offered value, and the other half was jumping on trends showing a different side of Dr. Rami.
We decided to use Instagram as a platform to share something everyone could relate to; that’s why we took 50% of our content and did an informative post with real medical facts. Then we created a second side of his personal brand by jumping on trends that showed our personality.
We noticed the videos that had the best engagement were those that showed him demonstrating a movement, walking through an exercise, or even offering some visuals to illustrate any subject matter of interest better.
The Challenge
Walking the fine line of a professional Doctor and being goofy on social media emerged as one of our challenges.
Therefore, we explored many ways of presenting Dr. Rami’s personality in his brand-new avatar, which would help him maintain a professional doctor while also being down-to-earth and fun.
While sharing his thoughts and ideas on what he thinks the public loves, appreciates, and should know about him was important to him, we know people like a good laugh too. That’s why we needed to ensure not to hurt his good name or reputation by trying too hard with clickbait-Esque headlines or trying too hard to be funny.
The Breakthrough
We solved the challenge by coaching him through the whole process and finding a genuine voice for his socials.
Crucially, we had to find a voice for his socials that was genuine to him and truly felt like himself. The result of this was something new and fresh.
We coached him through the whole process, finding a genuine voice for his social media.
We didn’t aim at being goofy just for the sake of it but instead created something that reflected who he was as a person.
And the transformation began…
We were able to help him achieve 1K followers on Instagram. He continues to grow his community and share his learnings with the world.
The Takeaway
It’s always a great idea to pair social media with anything. Why? Because there’s a solution for everything, and your potential to be noticed is crazy.
If your brand or business needs a social media boost, connect with us today, and let the good times roll.