The Company
Keto Evolved was born out of the desire to help people make positive life changes. Taking the time to learn about ketosis and ketones, Kristy and Joe set out to bring together a fantastic community of individuals who share a common passion for health and wellness.
By helping others learn about ketosis and ketones and the benefits of fat-adapted diets, they are contributing to a growing community that is passionate about health, wellness, and empowerment!
The Rise of Keto Evolved
If you’re a TikTok user, you know the struggle of carving a niche for yourself, but that’s precisely what we aimed to achieve. Collectively, we crafted two goals for Keto Evolved:
- Make them the rising stars in the “Keto niche.”
- Bring out their true personalities and strengths on the platform.
Transformational TikTok Strategy
The one thing we decided Keto Evolved needed? A personality. After some digging, we found a few key things: they love creating short clips that showcase their expertise, they have a willingness to be bold, and they have an easygoing attitude.
We brilliantly showcased Joe and Kristy’s individual strengths, with Kristy taking on the role of the brand’s upbeat persona and interacting with the audience with her high-vibe attitude.
On the other hand, Joe benefited from his certifications and nutrition research to explain the science of ketosis and how their audience could use it to their advantage.
Couple that with a great hook, call to action, and other key ingredients, and we could stand out from the crowd.
The Challenge
It was a challenge to strategise a united face of the brand with both Kristy and Joe.
We didn’t want to bore or overwhelm our audience with too hard-to-follow content. Naturally, when publishing original content on a platform like TikTok, you have to make sure your tone is friendly and approachable.
The aim was two-fold: while making it entertaining as well as expertly explaining why certain topics are important, we wanted to make sure there was value in it for audiences.
We also didn’t want to publish content that might result in a lot of views but no engagement, or worse: content that’s not even interesting enough for the audience to click on it!
The Breakthrough
Through research and knowing what makes them successful as a brand, we developed an approach that defined them and reflected a personality consumers would be drawn to.
Designing a strategy around their strengths helped Keto Evolved become a phenomenon in their niche.
From there, we took off like a rocket.
Even though it may seem unbelievable, the most simple yet important ideas were the most successful. From recording their grocery trips to sharing with the audience what they should buy from the store, our efforts relayed the results in simple ways.
And the transformation began…
In less than three weeks, Keto Evolved became a top creator in its niche and quickly built a large audience. We got so much love from the followers that we hit 10,000 followers soon after — just 30 days after we
started!
Keto Evolved went viral like wildfire!
Mind-blowing stats!
20K followers and counting
The Takeaway
Keto Evolved was renewed on TikTok. Today, it thrives in the space of Keto and inspires its community. In two months, we gained 20,000 followers, generated a record amount of money, and built a brand that is still growing today.
Thanks to an electrifying presence on TikTok, Keto Evolved is a brand known and appreciated by the masses, both offline and online.
If you are a business in the process of establishing yourself as the market leader, TikTok is the place for you. And to ace TikTok, we are your dream team.
Get in touch today, and let’s prepare you for the spotlight!