The Company
Iaroslav Knonov is an NFT enthusiast and the creator First Wearable NFT Collection in the Metaverse. He partnered with Young With Solutions to grow his TikTok followers and endorse his NFT collection.
A Calculated And Coherent TikTok Strategy
NFT can seem scary and intimidating, thanks to its wide network of terms and complexities to understand. But NFT on TikTok is a whole other challenge in itself. There are many terms to keep track of, and not all of them are easy to understand. When you throw TikTok into the mix, things get even more confusing. As an NFT content creator, not only do you have to understand the mechanics and terminology of NFT, but you also have to explain to your users in a convenient, easier-than-counting way.
To make the most killer and authentic NFT content, we started with the basics: building trust and sharing ordinary information in an extraordinary way.
The main goal of this strategy was to create brand awareness for our project Emotionverse and other projects by using three different content pillars.
Aware
The first one focused on creating brand awareness for his project Emotionverse (which included Learn2Earn, 7777 sins, Emotion Token, and some other projects). We aimed to aware the audience with accurate doses of information while avoiding any unnecessary details that may confuse the audience.
Teach
The second one focused on educating people about Web3, how it works and how it benefits them. , and specifically, the importance of building a decentralized internet. This campaign had a much stronger focus: it was more clear and more concise about what Web3 is and why it matters. It didn’t try to explain blockchain technology, which just confused people even more.
Enjoy
The third pillar added some fun with trends for the NFT community to relate to. We didn’t want to overwhelm our viewers with a lot of information at the same time. It was crucial for us to keep it easygoing and fun so the audience would stick around and find it interesting to learn about NFT online.
The Takeaway
The key to TikTok is establishing trust and credibility with your audience. TikTok is full of big brands; even though they are big, they may still need to be trusted. So we needed to show the audience how our product worked to better understand why they should use our platform.
And we want to make all of this happen for YOU!
Schedule your first free audit call with us, and let’s put together a smashing TikTok strategy for you.