The Company
Route2Crypto is a crypto media company focused on educating people on Crypto and its ins and outs. We produce educational and entertaining content for investors, traders, and crypto enthusiasts of all levels to help them enter the ever-growing cryptocurrency world.
YWS X Route2Crypto
Route2Cryto wanted to create informative, entertaining, and easy-to-understand content. Our primary goals were to help people understand the basic concepts of blockchain, cryptography, and other economic concepts. We also want to give newcomers an idea of what they would need to start mining cryptocurrency.
We devised our strategy based on these goals:
Increase brand awareness
Grow their followers
Optimal TikTok Strategy
The crypto world sounds scary and intimidating to a majority of people. It’s confusing, overwhelming, and perhaps too much information. This is why, as the idea generators for Route2Crypto, we needed to lower the barrier of entry into the crypto world. We wanted his audience to feel that Crypto wasn’t a complicated enigma but a currency that is easy and the next big thing to learn about.
We based our TikTok strategy on these two pillars:
- Posted 2x a day on TikTok
- Make him look like a friendly investor, crypto expert, successful entrepreneur, and passionate teacher.
We experimented with a variety of script segments that were educational and entertaining. Our team kept experimenting with different types of content until we finally found the type of information our viewers craved. We discovered that by remixing educational content and entertainment, our viewers could actually learn from the videos without realizing how much they were learning!
This helped us build trust.
Each TikTok video is unique, and as such, it needs to be optimized for better engagement. Your video editing also influences your viewer’s decision to watch or skip, which is why we also focused on creating the ideal video format.
The Challenge
Imagine watching a video that talks about altcoins, hashrates, or bull rewards with no valuable information and only decorative definitions.
Yeah! You’d scroll away from that video faster than lightning.
With Route2Crypto, we didn’t want to come off as unapproachable crypto nerds who teach by the book.
One of our challenges was to make crypto understandable, easy, and fun for the audience to understand. Additionally, as a crypto investor, you need to stay on top of the latest news. Crypto news articles are full of unbelievable stories and exciting information, but they can be hard to tell apart from the noise.
The Breakthrough
We focused our content on making it easy and accessible to learn about cryptocurrency. Our team decided to treat this profile as if it was a TV show – with different “segments” that would talk specifically about something people could expect and also keep things organized and consistent in the uploaded content and feed.
We wanted to keep it simple and let people know what they could expect – with interesting and educational info, then add more entertainment to the mix.
From sharing Crypto Tool You Need to Know About, Trendy Challenges and Sounds to Crypto MythBusters Series (Debunking most common beginners’ fears and misconceptions about crypto) – We took care to deliver the most information possible while requiring the least amount of effort from our viewers.
We began with zero followers and helped them gain 30K followers!
