The Company
Guillaume Moubeche, co-founder and CEO of Lemlist, is a new-age entrepreneur who realized the importance of personal branding. With a focus on sharing his learnings and experiences while in business, he collaborated with YWS to begin his journey on the most favoured platform for personal branding: TikTok.
YWS X Guillaume Moubeche
Aligning Guillaume’s goals with the strategy, we aimed at strategizing content that would bring out his individuality. His broad appeal was an area we were open to exploring and showing to his audience. Subsequently, we found little nick-picks in his personality and life and built upon those to make his personal branding an experience in itself.
Tiktok Strategy: Authentic and Authoritative
Bringing out Guillaume’s character and personality in all their glory, we portrayed his big smile, fashion sense, and the fantastic view from his apartment. These short, honest, human videos proved to be a magnet for his audience who wished to be an extraordinary entrepreneur like him!
To give his brand a touch of storytelling, we went all in on creating fun and engaging content that would make people come out of their scrolling reverie!
Our Winning Formula Looked Something Like This:
- The videos portray his lifestyle through humorous content. The videos were creative and entertaining and will appeal to a wide range of viewers.
- Authoritative trends by using popular music and showing lifestyle videos of him speaking at conferences and workdays.
- Along the way, we also tried different angles, like from the inside of his house or rooftop, to create a story progression throughout all of his videos.
The result is a series of videos that entertainingly showcase his life but also with a serious undertone, showing how he defines success through entrepreneurship, fitness, and even food!
The Challenge
On a platform like TikTok, sharing information and making an impact within a few seconds is exponentially harder. So our first challenge was to simplify his message so that it makes people stay in a short span of time.
As a personal brand, you can’t sit on connecting with your tribe, which is why we had to nail down the right video content and timing.
Consider this: An entrepreneur is trying to connect and grow with music-based videos. Well, you’ve got your work cut out for you.
We identified that we need to establish a relatability factor with the audience but with music-based, trendy and aesthetically pleasing videos.
The Breakthrough
This was when we strengthened our arsenal of personality. We put more effort and insight into creating videos that would be personal, vulnerable, honest, and understandable.
On the way to building his personal brand, we portrayed Guillaume as he was. We created short, fun story progressions on his videos that showed unique insights into him.
We were driven to bring out more “him” because we believe that personal stories are a powerful vehicle for building genuine connections.
The rethinking of personal branding gave us the success we were looking for! Our top 2 performing videos with over 100k views each were trending and displayed the struggle he faces while starting his business, how happy he is after getting a big order and also how much fun he’s having now that this has come to an end.
Showing your first-person POV gives viewers the powerful experience of what it’s actually like to be you – especially when you talk about personal things that inspire people in their lives.
At the end of the day, we had doubled followers, off-the-charts engagement and a high-vibe community that loves Guillaume for who he is!
This one was a big win!
The Takeaway
Being the main character of your life isn’t just for your video aesthetics but for real life too. People love to feel connected with the business they buy from, so treat your videos as if you are the main character and show your POVs of what you do every day.
You won’t believe how much people love to see themselves in someone else’s story.
On the lookout to create something honest and hard-hitting?
Let us be the narrator of your video content so that you can relate even further to your audience when you look at yourself living your life and telling a story.